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Also think we do need some brand recognition. Andre and others have been dead on by saying that in some way we need to get away from the NFL/NCAA..... We should develop MFCA teams and yes, an MFCA league...
The counrty is divided up into regions. Perhaps each region could come up with 3-4 teams each, design the Team names, jerseys.. Again, the the public AT LARGE to become familiar with the MFCA brand.
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Great idea ! 
the difficulty is to agree on wich teams...Perhaps each city/location with a membership can vote for it ? Example new york mfca members decide for NY team(s), etc, etc...
Yes...and No.
YES : We need more videos like the last one from Jeff. Pedagogic, technicaly perfect, bringing answers for people who knows barely the hobby, and interest for the totally beginners. Just perfect.
NO : Videos with no explanations on what is all about, videos with poor action, technicaly bad, incomprehensible sequences, crappy figs and stuff like that. A bad video is a sort of mirror of a bad game/hobby, in my opinion.
On video broadcasts channels, we need good looking videos, or even HD videos, with a purpose. We need to think about filming angles (I spoke about upside angle used in pool or tablesoccer competitions), to make the game understable, "readable".
See that vid :
It's "just" tablesoccer. But seeing these vids, I want to watch it, and maybe play. I see "professionnal" players playing a competitive game. Even if I don't know the rules, I get an idea on how it's working, with the upside view. I guess what strategy the players are using, and the close ups actions allow me to see special tricks or interesting moves.
Sometimes, I can see the pressure on the athletes face. Wow, it's a serious deal. But it's "just" tablesoccer, nothing more, nothing less. Not better (or worst) than miniature football.
You see what I mean ?