Try to get in contact with the local sports radio host. Sometimes they are looking for something outside the box.
In the mall there is always a sporting goods store, ask them if you can set up an exhibit of miniature football. Make sure you have on some football jerseys. Make sure you buy something from the store!
The game has to be shown in the light of guys having fun. You get two characters playing each other, and you will get people excited! A fast pace rule set will help as well.
Youtube & facebook are great venues to use to put the word out there as well. The MFCA is working on something with a committee, so help is on the way
Nat'l